Talk to any digital agency and they’ll tell you the same thing: content is king.
Content marketing is a strategy that revolves around – what else? – content. Instead of hard-selling, it’s all about providing customers with informative, unique content that interests them and ever-so-gently nudges them towards making a call.
Content doesn’t just inform and educate, however.
The home is important, and people want to know they’re getting a tradie that knows their stuff. High-quality content reflects well on you, establishing credibility and trustworthiness as well as helping to prove your experience and knowledge.