As you can see above, suburb / local phrases can have lower search volumes than city-based phrases, but it is still very important to target suburbs.
In our experience, the best conversions you will get are from ranking in your local suburbs.
Customers like to use local tradies and usually search for a tradie who is close by to them. Most tradies we work with want this too, as it means less time spent on the road between jobs, and more time spent with clients! This is a win-win situation.
The agency you choose must be able to show great ranking results for a range of trades across a range of suburbs.
And importantly, they must be able to show you that they have tradies being found in suburbs where the search volumes are good.
Let’s look at those ‘electrician Bondi’ phrases again.
Low volume, low competition… it’s good to be there but it won’t grow your business on its own.
Now let’s look at something more highly searched: