So you’ve come round on the idea of levelling up your business using digital marketing. Now comes the hard part: finding a digital marketing agency for tradies.
Tradies who put value on leads, sales generation and awareness know that investing in the right digital marketing agency is a must for any business.
But with the hundreds of options out there for digital marketing, how do you know you’ve got the right digital agency?
For best results, it’s important to choose a digital agency that specialises in tradie marketing.
A tradie specialist knows what tradies needs, and will give your business the opportunity to grow.
What makes a tradie digital marketing specialist different from a regular digital marketer?
Here are some of the qualities that you should look out for when hiring a digital marketing agency for your tradie business.
Do they offer an all-in-one tradie strategy?
Digital marketing as a whole is built around custom strategies.
No two tradie businesses are identical – naturally, there’s no such thing as a one-size-fits-all tradie marketing strategy!
Get the best value for your money by choosing a tradie digital marketing agency that offers multiple services.
Why? Because some tactics won’t work on certain customers.
You’re going to be hard-pressed to find older customers on Instagram!
Ensure your digital marketing agency offers a wide range of tools and services.
That way, they can tailor your package to suit your needs. Not to mention, it ensures a single point of contact for all of your digital marketing!
For example, iformat has also provided services including:
- Tradie SEO
- PPC advertising
- Content marketing
- CRM marketing
We also provide advice on your social media strategy and email marketing. That’s the type of service you should expect from your tradie marketing specialist.
1) Is their focus on building your business?
Many digital agencies make a website, fill it with content, and call it quits.
If only tradie digital marketing were so easy!
Building the site is the easy part. It’s step one.
The real struggle is to ensure your site generates awareness, leads and most importantly, that it gets the phone ringing.
Getting your site to continue generating jobs is an ongoing process.
It involves multiple techniques working together – oftentimes it also requires on-the-fly adjustments to your strategy.
A good tradie marketing agency makes the changes needed to keep business flowing. They sit down and discuss the direction your digital strategy is taking.
And they’ll discuss where you want to take your tradie business, and the role digital marketing plays in that.
Not all agencies offer this!
2) They keep things simple and easy-to-follow
They say the mark of a great teacher is the ability to explain complex things in a simple way.
And the same goes for tradie digital marketing.
They might whip out the buzzwords and jargon.
But a good digital marketing agency knows that the goal isn’t to puff themselves up… rather, it’s to puff you up (or at least, your business!)
And that requires someone who keeps things easy-to-understand for your benefit.
Take us, for example. At iformat, we send regular, easy-to-read reports that tell you exactly what we’re doing and what effect it’s having.
Our staff are accessible whenever you need something cleared up – and if you’d prefer to meet in person, we’re happy to organise that too.
3) Do a “background check” to find out whether they’re trusted by other tradies
What’s the best sign that your tradie marketing specialist is worth their salt?
Other tradies trust them, simple as that!
Choose a digital marketing agency who’s proven their ability to help other tradies.
When looking at tradie digital marketing agencies, be sure to:
- Check their reviews and feedback – this is your first port of call
- Look at their clients’ sites – do they look good?
- Investigate their clients – how many are fellow tradies?
- Look at which trades are represented in their clientele
All of these help you identify and hire an agency with a proven track record of working with tradies.
4) Choose an agency that builds long-lasting relationships
Like we mentioned above, tradie marketing is a long-term game.
That requires an agency that’s in it for the long-haul.
Great digital marketing agencies don’t stop once your new website is complete, or end their service when the going gets tough.
Rather, they stick around, modifying your strategy and hammering away at your goals until you’ve achieved the results that you want.
You can figure out pretty early whether or not your tradie marketing agency will stick around:
- Do they build a long-term strategy for you right off the bat?
- Do they offer content marketing and SEO services?
- Do they ask about your long-term business goals?
All of these indicate an agency that’s willing to stay with you for the long-haul.
And don’t forget to ask around either!
Like we mentioned above, performing a quick “background check” can tell you everything you need to know about your digital marketing agency.
That includes whether they’re go build and maintain long-term relationship with their clients – you!
Choose iformat for tradie digital marketing!
While these aren’t the only things you should look out for, in our opinion, they’re some of the most important.
If you want more calls and jobs for your tradie business, you’d do well to keep these in mind when looking for a digital marketing agency!
iformat takes care of more than just your website – we look after all your online marketing needs.
We create unique strategies that help you achieve your specific business goals. Whether that requires web design, web development, content marketing, SEO, social media or all of them combined, we can do it!
Give us a call on 1300 88 64 50 for tradie-specific digital marketing strategies that put your business on the map.
