While there are some jobs that can be done DIY, most of your callouts are the type of job that should only ever be done by a professional. As a tradie, we’re sure you understand this better than most.
Burst pipes. Electrical emergencies. Flood repairs. Each of these are big jobs – for best results, intervention from a trained professional (read: you) is essential.
And your tradie website and digital marketing strategy are no different!
With sites like WordPress and Wix, creating and managing your own tradie website is fairly straightforward.
However, just like many of the calls you get, a lot more goes into a good tradie digital marketing strategy than just creating social media profiles or setting up a website.
That is where your tradie digital marketing agency comes into the picture.
A lot of people still want to give online marketing a go themselves. So, how do you know when to call an expert for help? Where is the line between making a few marketing mistakes and a digital campaign that is failing?
1) Your have a tradie website, but it doesn’t seem to be creating customers
You can create the most aesthetically pleasing website possible. You can write witty, intelligent and entertaining content. You can market yourself as the most credible tradie around.
None of that matters if customers never make it to your tradie website.
Just because a website exists doesn’t mean that anyone will ever find it. This is where a digital marketing company comes into the picture.
Digital marketing strategies such as SEO (Search Engine Optimisation) make your website appear higher on Google’s list of search results.
This is huge – according to some research, 75% of clicks go to results on the first page, with a whopping 33% going to the top result. Naturally, you want your tradie site to rank as highly as possible, and for as many searches as you can to boot!
The higher you appear on your Google, the more visible you are to potential customers. The more visible you are, the more credible you appear. The more credible you appear, the more customers you will create.
Achieving all of this starts with your tradie SEO. To ensure your tradie SEO gets you the best possible results, you’ll want to touch base with a professional!
2) Your online advertising is losing you money
In addition to SEO, one of the tools tradies have to reach new customers online is PPC (pay-per-click advertising). In particular, Google and Facebook Ads.
These tools are great at reaching out to customers, and when done properly, can generate considerable leads.
The problem is that a lot of new businesses go in blind.
With Google Ads in particular, the keywords that you use when creating a PPC advertising campaign need to be researched.
Here’s an example: let’s say you’re a sparkie based in Strathfield in Sydney. Sure, it might seem like a good idea to place ads for searches like “electrician in Sydney”. As a very generic keyword however:
- There will be a lot of competition
- Prices will be much higher
- Small tradies may see a poor ROI
Instead, it might be better to go for searches such as “emergency electrician in Strathfield”. Not only do you have a much higher chance of generating leads, but you also won’t have to drive as far!
And when it comes to Facebook ads, it’s important that you target the right audience. Good Facebook campaigns need to account for:
- Demographics
- Location
- Facebook usage
- Device usage
- Recent behaviour
Developing your PPC campaign is an important process – these are just some examples of all the factors you’ll need to incorporate into your PPC campaign. That’s why it’s important that your campaign is completed with the help of a tradie marketing expert.
3) You haven’t found the time to create content for your tradie website
Have you ever gone to Google to look for a cake recipe, only to be greeted by a several-thousand word long life story detailing how these cupcakes were “grandma’s special recipe?”
We’ll let you in on a secret: there’s a reason they’re doing this, and it’s not just because they like sharing stories about their personal lives.
An important part of ensuring your website maintains a high ranking on Google is consistently creating content. A steady stream of high-quality content is the cornerstone of any successful tradie SEO strategy (so if your marketing agency doesn’t include content in their tradie SEO packages, you know something’s up!)
The problem is that it’s easy to fall behind on updating your website and creating blog posts. After all, you are running a business and driving out to countless jobs – writing a blog post isn’t going to be the highest priority on your to-do list.
Not to mention, when it comes to SEO, there’s a specific way of creating content that maximises the chances of your website being picked up by Google.
And finally, good content builds credibility and trust in your tradie business!
A digital marketing company can help you keep up to date with your content creation. In addition to providing your website with a steady stream of content, they can ensure they are properly optimised for SEO as well.
Need a tradie digital marketing expert?
Take your tradie website to the next level with iformat
Your ads aren’t being seen. The phone isn’t ringing. Quotes aren’t turning into sales.
Despite how much time you’ve poured into your own tradie website, it just doesn’t seem to be getting results.
Hitting a bit too close to home? If so, it might be time to hand things to a professional.
A tradie digital marketing agency like iformat can make your tradie website the envy of your competitors:
- Create a Google business listing
- Optimise your website for SEO
- Revamp old tradie websites
- Increase customer revenue from website
- Improve website visibility
- Create credibility for your business
- Content creation
You don’t just have to take our word for it, either – iformat has worked with a variety of tradie businesses all over the country. Find out what our tradies have to say about the iformat’s tradie marketing services here.
Every business is a little bit different. So, if you want to discuss your tradie digital marketing options with an expert, get in contact with iformat. You can call our tradie marketing team on 1300 88 64 50 to talk through exactly what it is your business needs.
