• tradie marketing

How our tradie marketing team able to guarantee ROI?

2022-02-11T02:53:31+00:00August 12th, 2019|Marketing|

At iformat, we have a guarantee: we’ll guarantee that our tradie marketing will give you a positive ROI within the first 12 months.

It’s a bold claim, true. However, it’s one that we stand by!

But how?

If you’ve been reading this blog, you’ll know that digital marketing for tradies (and digital marketing in general) is a complex game. Today, we’ll explain how our tradie marketing team is able to offer this guarantee with so much confidence.

Our ROI guarantee, explained

In case you haven’t read it yet, the iformat team guarantees ROI.

Specifically, we guarantee that we’ll be bringing in enough new leads within 12 months to pay off our monthly charge. If not, we’ll work for free until we do!

In fact, in many cases we don’t even need to wait for the full 12 months to start generating a positive return – in some cases, we’ve broken even for our clients within as little as 3 months.

We don’t say this lightly. The only reason we offer this guarantee on our digital marketing for tradies is because we’re just that confident in our ability to get your tradie business the types of leads you want.

How many other types of tradie marketing are able to offer this sort of guarantee?

We’re able to confidently offer this guarantee thanks to…

Powerful analytics and tracking

One of the benefits of digital marketing is that it’s all data-based. Using this treasure trove of information, we’re able to gauge exactly how your tradie marketing is performing.

We use a range of powerful analytics and tracking software that records a range of metrics in real-time.

This allows us to respond instantly to any downturns and issues, before they turn into major problems further down the line.

Compare this to traditional tradie marketing techniques such as newspaper ads, flyers and sponsorship. It’s almost impossible to figure out how many people see these traditional forms of marketing, and how many leads are being created.

What we focus on, and what we ignore

If you ask us, the focus of your tradie marketing shouldn’t just be on what you want to get found for – it’s just as important that your strategy is built around keywords and searches that actually make money!

Many other digital agencies will simply focus on improving your visibility for as many searches as possible.

The problem with that is that a lot of searches are rubbish, plain and simple!

Say you’re an electrician in Frankston, for example. For you, a search like “switchboard upgrade Mt Eliza” is much more relevant to the services you offer.

By contrast, something like “how to replace a lightbulb” is almost useless. Sure, it’s tangentially-related to the services you offer – however, the people searching this are likely looking for DIY advice, and likely won’t call a sparkie.

What makes us different is our willingness to cull irrelevant searches, keywords and targets. By cutting out the white noise, we can focus on getting you found for jobs that generate a higher return, and which are more likely to result in a call.

Our specialisation in digital marketing for tradies

Many other marketing agencies will simply adapt a standard strategy for tradie clients.

Not us.

We know that tradies operate differently from restaurants, retail shops or accountants. As such, your digital marketing also needs to be different.

At iformat, we’ve developed a range of unique tradie marketing packages that are focused not around the needs of hotels or warehouses, but of tradies such as yourself.

Our Hi-VIS tradie marketing strategies are based on the unique requirements of tradies like yourself. We know what people want from their tradies, and our strategies are built with this in mind.

Thanks to this, we’re able to achieve better results for tradies than other agencies who use generic, one-size-fits-all strategies.

How our digital marketing for tradies works

Laying the groundwork: it starts with a meeting about your goals

Each of our tradie marketing strategies is built around your goals. Of course, we need to learn what those goals are first!

Our very first meeting is dedicated towards learning more about your tradie business and its goals. Specifically, we’ll determine:

  • Who your competitors are
  • Which areas you want to work in
  • Which types of jobs you want to prioritise
  • What attributes you want to “push”

All of this information informs the strategy we adopt for your business, and colours how we approach your tradie marketing going forward.

SEO strategies built around your goals

The core of marketing for tradies is visibility.

Of course, it’s no good to simply be seen – you want to be seen by your intended customer, not by random internet users. What’s more, you want to be found for the types of jobs you want!

For example, one of our tradie clients is a locksmith. While he’s capable of performing just about any locksmithing service, he specifically requested we craft a tradie marketing strategy that focuses on auto locksmith services.

The reason is simple: according to him, those jobs tend to be the quickest, and have the highest profit margin!

This step involves more than crafting an SEO strategy that gets you found on Google. We also need to ensure that you’re visible to the right people, for the right jobs, in the right service areas.

We carefully research keywords, locations, competitors and more.

This information forms the basis of your SEO strategy. Thanks to our laser focus on these keywords and searches, we’re able to centre our efforts.

What other SEO agencies will do is try to improve your visibility for everything. Simply put, this is a waste of effort, and a distraction from the keywords, searches and customers that you actually want!

That isn’t the only guarantee iformat offers

In addition to our ROI guarantee, the iformat team also offers another guarantee.

Specifically, we guarantee that we’ll work for you, and just you!

We endeavour to ensure that our clients’ service areas don’t overlap. We’ll only work with one tradie, per trade, per area.

Say you’re a plumber that works primarily in Melbourne’s eastern suburbs, and who that specialises in construction plumbing.

We won’t take on any other plumbers as clients unless we’re confident that they aren’t going to step on your toes, whether that’s in terms of catchment area or services offered.

All of this helps avoid a conflict of interest, and ensures that our powerful tradie marketing strategies are working for you, and you alone. 

Tradie marketing that guarantees ROI for your tradie business!

Work with a team that gives you guaranteed results for your tradie business, and not just empty promises. 

We here at iformat are passionate about helping tradie businesses like yours. Our proven tradie marketing techniques and strategies are

you get the right business and results by putting together tradie packages that help you reach your intended customers.

Work with us today and together, let’s create an effective marketing strategy that will build trust in your business and gets your business found on top of your competitors.

Contact iformat today on 1300 88 64 50 or fill in the form to get in touch with us today.

You can also visit us for website for tradies in Melbourne: pop into our office at 105D Carpenter Street, Brighton 3186 VIC.

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