Image is important for small and big businesses alike, and it’s not hard to see why – the way your business, product or service presents itself leave a strong impression on your potential customers. That’s why so many big companies go on charity drives around Christmas – yes it helps [...]

Customer service is about much more than simply turning up to a customer’s house armed with a smile. Customer service encompasses the entire duration of your relationship with your customers. While the strongest impressions you leave will be the way you treat your customers’ houses and fix their problems, you [...]

The best type of endorsement is the one that comes from a potential customer’s friends, family and coworkers. In fact, according to Nielsen, 84% of people worldwide rank recommendations from friends and family as the most influential factors when making a purchase! Whether it’s finding a specific shampoo, a restaurant [...]

Do you already advertise yourself in yellow pages, the classified section of the local paper and or sponsor your local cricket club? If that sounds like what you’re doing, you’re not alone. These methods have served tradies excellently in the past, well before digital marketing became a thing. But times [...]

You’ve probably seen this video at some stage. It’s pretty impressive, isn’t it? But did you know that this video is only one in a series of Youtube videos put out by Integrity Windows? With over seven million views, this video is a great example of how tradies can use [...]

There are a lot of considerations tradies have to keep in mind when thinking about the growth and success of their business: is your service up to scratch? How much competition do you have? How are you advertising, if at all? One of the most important considerations, however, is the [...]