We know that the first thing clients hone in on when they sign up for our marketing is the design of their website.
Don’t get us wrong: this is still important.
However, that isn’t all there is to a high-performing tradie website – there are also quite a few technical matters that you need to take care of as well!
If you ask us, the ultimate goal of websites for tradies should be to…
- Make the phone ring more
- Generate more leads
- Boost profits with minimum workload
And that necessitates a lot more than just a good, visually-appealing layout – it needs a tradie web design that’s backed by a carefully-considered tradie digital marketing strategy.
What does a marketing strategy include?
Successful digital marketing goes beyond building websites for electricians – it also encompasses a wide variety of other digital strategies.
Which ones will help your electrical business grow? That depends on what you need!
Some examples of what might go into an electrician’s digital marketing strategy include…
SEO
SEO or Search Engine Optimisation refers to the practice of optimising your website to appear on search engines like Google. It requires an in-depth understanding of what search engines look for when presenting results, as well as how to change your website to increase your chances of being picked up.
This means that when SEO is used correctly, Google will place your website higher up on the results page when someone searches for an electrician.
If you ask us, SEO is the linchpin of any electrician’s marketing strategy – nay, any tradies!
As a sparkie, we’re willing to bet that a good chunk of your business comes from people who’ve run into an unexpected electrical fault at home.
When this happens, they aren’t going to be too picky with who they call – many will simply call the first number they can find.
And with the vast majority of people defaulting to Google… well, now you understand why SEO is so important!
At iformat, we begin each strategy with an in-depth talk about your electrical business. Throughout this discussion, we figure out what types of jobs you want to prioritise, and who you want to get calls from.
We’ll then combine this with data collected regarding competition and search volume to create an SEO strategy that optimises your site for specific searches that are relevant to your goals and vision.
GMB listing
A GMB (Google My Business) listing is essential for getting people to click on your site. In fact, it’s one of the first things we do when we begin our Hi Vis marketing strategy.
This listing shows all the relevant information about your business, without visitors having to click onto your site. Contact details, FAQs, photos… all of this immediately visible.
Like we mentioned before, as a sparkie, many of your clients need help, right now. Many will only perform cursory research into your services.
By putting all of this info upfront in your GMB listing, you can sway many of those potential customers to give you a call.
Most importantly, your listing also displays your Google Review ranking. And as we all know, reviews are king when it comes to making a conversion!
PPC
Have you ever Googled something and noticed that the first couple of results are labelled as ads?
What you’re looking at is Google Ads – a form of pay-per-click (PPC) advertising.
Essentially, this is a form of advertising where you only need to pay up if someone clicks your ad. You (or your tradie marketing agency) will create a short, text-based ad and selecting what Google searches you’d like the ad to be displayed on.
While SEO is the most effective long-term strategy when it comes to marketing for tradies, the ability of PPC to generate immediate returns can’t be understated.
When used as part of a comprehensive marketing strategy, it can be extremely effective!
Time for a case study: Briggs Electrical
Here’s an experiment: go onto Google and search up “electrician Melbourne”.
You’ll notice that Briggs Electrical is one of the top results.
And that’s all thanks to a tradie digital marketing strategy that we created and executed (and continue to execute) for him!
For an example of the benefits of online marketing for electricians, look no further than one of our clients, Briggs Electrical.
After 3 years with us, Briggs ranks as the #1 result on Google for over 100 different searches, and countless more on the first page.
Combined with a PPC campaign that revolves around fixing specific electrical services and repairs, and we’re bringing in phone calls and jobs like they’ve never had before!
Some stats to drive the point home
At the time of writing, Briggs is the second result for “electrician Melbourne” on Google.
That’s a strong position to be in, especially when you consider how many sparkies operate in the greater Melbourne area!
According to our analytics, this is a search term averages 1,900 searches in any given month. Stats from Search Engine Watch suggest that the second result typically nets around 17.6% of all clicks.
With the 17.6% figure in mind, that translates to 334 potential clicks and website visits.
And that’s just one of the searches that Briggs ranks excellently for – there are that there is the power of SEO and tradie marketing!
Altogether, our marketing brings Briggs Electrical 50 phone calls a month, as well as 40 online enquiries.
Don’t just take our word for it, however – just ask David Briggs himself!
Choose iformat for your marketing needs
Are you a sparkie in Melbourne? Looking to take your electrician marketing to the next level? Do you want numbers similar to what Briggs Electrical gets?
If so, you need iformat.
Our marketing is tailored to the needs of individual tradies like yourself. We craft custom packages that give you an advantage over the thousands of electricians in Melbourne, and which help you get traffic for the services you want.
You’d best move fast, though – our services are exclusive.
What we mean by that is we’ll only work with one of each tradie for any given area. If a new electrician’s service area overlaps with that of an existing electrician client, we’ll turn them away.
This ensures that you won’t have to worry about a conflict of interest.
Luckily for you, Briggs Electrical is the only electrician in Melbourne that we work with currently.
However, our services are in high demand – to find out whether we can help with your electrician digital marketing, Contact us online or call 1300 88 64 50 to secure a spot with our proven tradie digital marketing agency!
You can also visit us for website for tradies in Melbourne: pop into our office at 105D Carpenter Street, Brighton 3186 VIC.
